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German Version „Fearless Brands – Erfolgreiche Markenführung in der Fear Economy“ from the Enter Tomorrow! Series by Kochstrasse™ by Dr. Peter Steidl is available here 👉 https://amzn.eu/d/1Dzp9th
English Version „Fearless Brands – Successful Brand Strategies for the Fear Economy | Enter Tomorrow! with Kochstrasse™ Dr. Peter Steidl is available here 👉 https://amzn.eu/d/74ppfii
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Between change, new opportunities and risks
ISSUE #12 – Read in only 10 minutes
A new Fear Economy is rapidly emerging. Uncertainty and fearfulness of the future are affecting consumers and companies alike. In the twelfth edition of our Expert White Papers, Dr. Peter Steidl looks at the implications of this new operating environment.
We don’t have proven strategies to apply to these conditions as we have not experienced such large-scale disruption before. But reinvention requires being prepared to take risks. This Expert White Paper offers some guidelines that may serve as guardrails when navigating the next few years.
You also get access to the issues #1 to #11