Level up your Employer Branding & Supercharge your Social Media
HELLO SWEETHEART,
HERE COMES A BRAND HACK FOR YOU!
At Kochstrasse, we transform brands with the power of GIFs. And we have the proof with over 60 billion views since 2018 š
Our award-winning āBranded GIFsā deliver superior brand storytelling that resonates with audiences globally. Because we combine peopleās drive for self-expression with strategically and creatively focused GIFs that bring brands into their everyday lives.
On GIPHY (the worldās first and largest GIF search engine) alone, 1 billion+ people use GIFs daily.
Which is why brands like Sennheiser, Toyota, Porsche, TUI and Vinivia trust us to level up their marketing and branding game with GIFs.
š„ Interview: Die Zukunft und Power von Branded Gifs im Marketing
š» Article: GIFs ā Die unterschƤtzte GroĆmacht in Marketing und Werbung
- āļø you need gif-marketing!
- š Beautiful Examples
- āļø Level up your Employer Branding
- āļø FAQs
- š Letās get in contact!
Namedropping!
Some of our famous GIF clients
OUR OWN KOCHSTRASSE BRANDED GIFS are loved by the world!
Comparative figures On branded gifs
āļø Why you need GIF-marketing āļø
What are GIFs?
Branded GIFs are the secret weapon in your marketing communications toolkit. GIFs are:
š Popular: Incredible reach
š Relevant: Totally part of the zeitgeist
ā¤ļø Powerful: Dynamic, emotional, immediate
š Effective: Integrate communication channels and maximize marketing ROI
GIFs are popular
GIPHY, the worldās largest largest GIF search engine, serves over 1 billion people every day, delivering more than 10 billion pieces of content daily.
A GIF search is now native to all the most-used social media apps including Instagram, TikTok, LinkedIn, and WhatsApp. Users search for not only emotions, but for brands, events and other information. And, because a great GIF is so eminently shareable, the exposure opportunities are amplified.
GIFs are relevant
So 1987, and yet so 2024
GIFs have been around for decades, but with the rise in social media they have really taken off. Why?
Because they communicate complex feelings instantly. They are fun, engaging, and the shortest way to tell a story with non-verbal communication. Which is why users are more likely to interact, share, and comment, significantly increasing your contentās reach as well as time spent with your brand.
GIFs cut across generations
GIFs resonate deeply with Gen Z and Millennials, who value humor, honesty, and self-expression. Social media has become their main way to communicate and connect, and they are drawn to content that helps them to express themselves.
GIFs work with how digital nativesā brains are wired, offering them short, bite-sized pieces of content that communicate an emotion or message virtually instantly.
But GIFs are not just for young people. During the pandemic, older generations discovered GIFs as an antidote to isolation and crisis overload. In the digital world, itās about shared cultural influences, not birthdates. The right GIF resonates with āpeople like me.ā Take the 90s nostalgia wave weāre experiencing right now ā it cuts across all generations, whether they lived through the 90s or not.
GIFs fit the marketing Zeitgeist too
In the digital world, relationships are often temporary because they are so easy to move in and out of. This applies to human relationships as well as how we relate to brands.
In a world of short-lived crushes, GIFs are the perfect tool to keep the flame alive with fresh, entertaining content. GIFs are also a cost-effective way to quickly create content that provides a relevant or engaging point of view about current trends or events, helping to keep your brand relevant and top-of-mind.
Maintaining coherence across digital touchpoints can be a real issue for brands especially ephemeral social media content. GIFs are an easy way to maximize brand recognition, regardless of which platform they appear on.
š„ GIFs are powerful
Brainfood ā Neuromarketing Insights
GIFs are the perfect fit with how our brains work, especially in the digital environment:
š§ š„ Attention grabbers: We are hardwired to notice movement first, so GIFs captures attention quicker than static content.
š§ š„ Instant communication: Our brains process images more quickly than words, so the right GIFs can convey meaning instantly.
š§ š„ Emotional connection: Images convey emotion and tone better than static images and text, and emotions influence the way your audience receives the rest of your message. GIFs humanize your brand and connect with your audience on a deeper level.
š§ š„ Likeability: This is where the fun element of GIFs comes into its own. By communicating the right sense of humour, GIFs can immediately create the sense that this is a brand they want to interact with.
š§ š„ Memorability: Visuals and motion content are more memorable, so your messages are more likely to be retained.
š§ š„ Succinct information: GIFs can communicate complex ideas or information quickly, making them perfect for storytelling, product tutorials and sharing new news.
š§ š„ Priming: We all have psychological biases that influence our decision-making. GIFs can help to prime your audience by activating thosel biases, making them more likely to act on your messages.
And the pay-off is ā Improved ROI
š„ Consistent brand presence across digital platforms.
š More cost-effective than videos, allowing for dynamic content updates.
š Increased conversions due to higher engagement and click-through rates.
š» Enhanced social media and SEO performance due to greater organic reach and engagement.
š Improved brand recall through greater visual and emotional appeal.
š„³ Improved customer retention and satisfaction.
š¤ Improved email metrics, including higher open and click-through rates.
š Lower bounce rates on webpages.
š Analytics and insights: performance can be easily tracked.
š§ Effective A/B testing for visuals and messages.
š so!
a GIFmazing summary
GIFs are cost-effective, versatile, and can significantly improve brand recall. Integrating GIFs into your marketing strategy enhances engagement and communication to create dynamic, memorable campaigns. GIFs are not just a nice āextraā but a valuable tool in your marketing arsenal.
š Where creativity
and strategy meet
GIFs arenāt just about having fun creatively.
They need to be strategically focused to ensure:
ā
Brand consistency
ā
Target audience appeal
ā
Maximum visibility aross touchpoints
ā
Integration into your overall marketing communications strategy
ā
Performance
And they need to be backed up with an effective search strategy to ensure that GIF searches return the right content.
š Beautiful Examples
Level up your Employer Branding with gifs
āļø What GIFs can do for your Employer Branding
GIFs humanize and bring your Employer Brand to life for both internal and external audiences. They can be used across various touchpoints to:
ā
Instantly capture attention
ā
Convey messages quickly and effectively
ā
Communicate a sense of your companyās culture and personality
ā
Position your company as modern and innovative
ā
Amplify reach on social media through sharing
ā
Talk to all your key target audiences ā the talent pool, existing employees, suppliers, and other significant stakeholders
Where do GIFs fit in your communications mix?
GIFfidence
šŖ Social media/GIF search channels
š Other owned media – websites, etc.
š¤ Internal communication
š«¶ Direct external communication – emails, newsletters, messaging apps, etc.
What GIFs can do for reruitment
š„³ Prime talent pools and their networks to be favorably disposed to your company.
š„³ Make job postings more likely to be noticed and shared.
š„³ Communicate your companyās personality and values in an engaging and convincing way.
š„³ Bring life and memorability to your direct communications with applicants.
What GIFs can do for staff
retention and corproate culture
ā¤ļø Foster a sense of belonging and recognition when recognizing milestones, achievements and special occasions.
ā¤ļø Make the onboarding process engaging.
ā¤ļø Enhance learning and cooperation with training programs and procedures manuals.
ā¤ļø Encourage attendance at internal events.
ā¤ļø Increase attention and memorability for important company news and updates.
Oh: Kochstrasse.agency is highlighting Neuro Employer Branding š Youāll find our landing page here š https://kochstrasse.agency/neuro-employer-branding/
GIFventure ā How it starts
Our International-GIF-Social-Viral-Corporate-Brand-Design-Movie š
GIFcredible Growth
in crisis times
Our International-GIF-Social-Viral-Corporate-Brand-Design-Movie š
FAQs
on GIFs, Marketing & Branding
What are GIFs?
GIFs (Graphics Interchange Format) are animated images that can convey emotions and messages quickly and effectively.
Why use GIFs for marketing?
GIFs are engaging, shareable, and can enhance brand visibility across various platforms.
How do GIFs improve ROI?
By increasing engagement, click-through rates, and brand recall, GIFs contribute to higher conversions and cost-effective marketing.
How can GIFs be used in recruitment?
GIFs can make job postings more attractive, highlight company culture, and enhance communication with potential employees.
Are GIFs effective for internal communications?
Yes, GIFs can celebrate achievements, make onboarding engaging, and improve the effectiveness of training materials.
Can GIFs be used in customer support?
Absolutely. GIFs can provide quick visual responses, leading to faster resolution times and higher customer satisfaction.
What platforms support GIFs?
GIFs are supported on social media platforms like Instagram, TikTok, LinkedIn, and messaging apps like WhatsApp.
How do GIFs enhance social media presence?
By being engaging and shareable, GIFs can lead to greater organic reach and engagement.
What is the cost of creating GIFs?
Creating GIFs is generally less expensive than videos, allowing for frequent updates and dynamic content.
How do GIFs improve email marketing?
GIFs make emails more engaging, increasing open and click-through rates.
Can GIFs be tracked for performance?
Yes, the performance of GIFs can be tracked and analyzed, providing insights for optimization.
How can GIFs be used for A/B testing?
GIFs offer a versatile format for testing different visuals and messages to determine the most effective approach.
So why Kochstrasse? What makes us the experts?
Kochstrasseā¢ is one of the worldās leading GIF marketing agencies – and with over 60 billion views on our own GIFs on Giphy and Tenor – the agency with the widest reach. Our GIFs have been on the equivalent of every smartphone in the world more than 10 times š
Our own GIFs have been honoured with numerous creative and design awards – including a š GOOD DESIGNĀ® Award š
Our GIF success story has been featured on TV and in numerous publications:
š„Ā OMR | TOP 50 hottest Onliner 2019
š„Ā Business Punk | Most Successful GIFs wir hatten unser GIF āVirtual Hugā 2020 in der Business Punk
šĀ New Business | How to ā¦ go viral?
šĀ Business Punk | TOP 100 Kƶpfe
š„ Interview: Die Zukunft und Power von Branded Gifs im Marketing
š» Article: GIFs ā Die unterschƤtzte GroĆmacht in Marketing und Werbung
Letās talk Giphy š« Now
Ready to transform your brand with GIFs? Contact us today and letās discuss how we can elevate your marketing strategy. Fill out the contact form below to get started.
„We love self-expression and neuromarketing. That’s why our GIFs resonate with audiences globally and create lasting impressions.“
Markus Kreykenbohm
š Thanks to our GIF-team ā¤ļø
This is our promise. To our clients. To the society we live in. And to ourselves.
In uncertain times, we move forward with conviction. With nearly three decades of experience, a fantastic team, and many successes, we know how to think about tomorrow while we act today.
We are creative ā we think new and neuro. We use our deep understanding of human decision-making patterns to develop focused, effective and highly creative strategies and solutions that help take our clients businesses forward into a confident future.
Enter tomorrow. Brave and safe.
Kochstrasse is an independent creative and neuro-strategy agency with more than 70 colleagues located in Hannover, Germany and working since 1995 with clients from the United States to New Zealand. The agencyās neuromarketing expertise adds additional impact to its work, from strategy development through to creative execution. The agency has won numerous awards, including the Life Science Awards Neuromarketing Specialist of the Year 2023 (Western Europe).