GOOD DESIGN® Award 2021

🏆🏆 Zwei GOOD DESIGN® Awards 2021 💥💥 »GOOD DESIGN® the oldest and the most Prestigious Awards Program« – ganz lieben Dank noch mal an alle beteiligten Kolleg:innen 👊 Mascha und Markus

Das Corporate Design & Employer Branding inklusive unserer GIFs haben die internationale Jury 2021 überzeugt. (As awarded by the The Chicago Athenaeum: Museum of Architecture and Design.)

The Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press Ltd. present the Museum’s annual GOOD DESIGN® Awards Program for the most innovative and cutting-edge industrial, product, and graphic designs produced around the world. Each year, The Chicago Athenaeum presents the GOOD DESIGN® Awards Program for the most innovative and cutting-edge industrial, product, and graphic designs produced around the world.

Hier steht warum: The neuro-strategic and creative agency for Brands »Kochstrasse™« lives and breathes creativity. It’s finding that one little angle, that one unexpected way to catch eyeballs. Driven everyday by the power of the creative rebel.

Our little secret? Toss a couple of loud fonts, mix it with a pop of color and add few Kochstrasse GIFs. That’s it. Easy, peasy, lemon squeezy: our social-affine-playful-no-brainer corporate design. Over the last 365 days we’ve taken a lot of big internal Branding projects upon ourselves.

Here are a few examples of our pretty little branded microcosmos:

HELLO SWEETHEART: Our website 2.0 came out with a bang. Thoroughly designed from hamburger menu icon to name customization. Top level domain speech for navigation… Everything focused on our 4 greatest passions: Colleagues, Clients, Cases and Neuromarketing!

BUSINESS CARDS… WE MEAN, INCENTIVE TICKETS! A 3-pack Carnival-ticket-esque design, which allows for a revamped, cutting-edge customer dialogue. One is an instant win for a drink at our office. One introduces the agency + activates our newsletter. The last one is a WIN/WIN: Contact information + one hour of brainstorm or consulting on the house!

LEGEND-STATIONERY-DARY! If stationery, then like this! We don’t want it to simply end up scanned and disposed. Solution: Adding DIY-Upcycling. Rebel Cat jumping jack + stencils to color or pimp up basic wrapping paper. Printed on recycled paper.

GIFABILITY: We’ve learned during these crazy times the importance of supporting our local community. And that’s the main idea behind GIFability. GIFs are our real MVPs. With over 10 Billion views worldwide the moving illustrations are a complete sensation! GIFs should do more. They should help people. By purchasing our GIFs-to-Shirts customers support A-1 NGOs that fight for a good cause on a daily. Refugee Shelters, Women’s and LGBTQIA+ Centers, Animal Adoption Centers, just to name a few. Needless to say: Kochstrasse™ does not profit from these sales. It’s all about giving back!

TO CREATIVITY & BEYOND: Kochstrasse’s Employer Branding case history also includes:
Patches, Pins, Socks, Temporary Tattoos, Zoom Backdrops and much more…

BRB, LIVING OUR BEST CREATIVE LIVES: Corporate Design is Branding. It is so simple in its essence. Its guidelines shouldn’t end up constraining a brand’s road to excellence. The less limitations, the more possibilities. The more possibilities, the more groundbreaking results and ideas.

© The GOOD DESIGN® Logo is by Mort Goldsholl, 1950